What exactly does a fractional Chief Strategy Officer (CSO) do?

As your fractional CSO, I partner with your leadership team to diagnose challenges, build strategic frameworks, and coach your organization toward durable decisions. I help you clarify where to play, how to win, what to do now, and what to do next.

How is a fractional CSO different from a full-time executive?

You get C-suite strategy expertise on your terms, with less cost and commitment than hiring a full-time executive. This flexible arrangement allows you to access high-level strategic guidance tailored to your needs without the overhead of a permanent hire.

What types of companies benefit most from your services?

I work best with risk-savvy leaders and organizations facing complex challenges or growth opportunities that require fresh thinking, strategic clarity, and actionable plans. Whether you’re a startup scaling rapidly or an established company navigating change, I bring the right mix of fixer, builder, and coach.

How do you approach business strategy for clients?

I start by understanding your unique context, market dynamics, and growth ambitions. Together, we identify opportunities, clarify your ideal customer segment and value proposition, and design creative business models and operating blueprints that turn strategy into everyday action. My goal is to help you unlock new value for your business and customers, so you can grow with confidence

What does your brand strategy process look like?

Brand strategy begins with uncovering your purpose, vision, mission, and values—the core of your brand. I guide you through aligning your brand heart with your business goals, then develop clear positioning, messaging, and visual identity that differentiate you in the market and resonate with your audience. You’ll walk away with practical brand guidelines, actionable creative briefs, and a brand story that inspires both your team and your customers.

What is your approach to product strategy and innovation?

I work with you to design targeted go-to-market strategies and dynamic product roadmaps informed by research and real-world insights. My process includes developing innovation playbooks, facilitating workshops, and ensuring your team is equipped to deliver breakthrough solutions to complex challenges. The result: a clear path to realizing your product vision and driving sustainable growth

How do you integrate human-centered design into strategy?

Human-centered design is at the core of my approach. I focus on understanding your people—customers, employees, and stakeholders—to create strategies that are not only smart but also empathetic, actionable, and aligned with real-world needs.

Can you help with brand and culture alignment?

Absolutely. I help articulate your vision, values, and behaviors through tailored culture maps and brand positioning that drive competitive advantage and sustainable growth. Aligning brand and culture is essential to executing strategy effectively.

How quickly can you start working with my company?

I prioritize onboarding to understand your unique context and challenges, so I can start delivering value quickly. Typically, I can begin within a few weeks of agreement, depending on current availability and project scope.